Media Training 101 for Tech Founders: Tell Stories That Actually Land

This 90-minute, high-impact session is a crash course in how to show up in media interviews with clarity and control. Designed for growth-stage tech founders, you’ll learn how PR can help build trust and credibility with both customers and investors, what reporters actually look for, how to avoid common interview mistakes, and how to turn your story into something worth covering. You’ll learn how to: Land your key messages in under 20 seconds Bridge tough or off-topic questions Speak in headlines, not jargon Avoid the subtle mistakes that kill your quote The session includes a live Q&A where founders can ask candid questions to one of Canada’s leading tech PR executives. Spots are limited to 10 founders to keep it hands-on. Toronto Tech Week participants only. Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com.