What's Actually Working in Privacy-First Advertising in Canada

As privacy expectations evolve, many organizations are focused on compliance. But compliance alone isn't what will drive performance or build trust. This session explores what's actually working in Canada right now, where strategies are falling short. We'll look at the growing gap between what companies say about privacy and what consumers actually understand, and why the companies that win won’t be the most compliant, but the most understandable and trustworthy. Designed as a candid operator briefing with a focus on advertising privacy, this session will leave plenty of room for discussion and shared perspectives. About the Digital Advertising Alliance of Canada The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. Learn more at https://youradchoices.ca/ About Toronto Tech Week Toronto Tech Week is a citywide celebration of the people building what’s next. From May 26–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com