From Signals to Revenue: AI GTM Engineering for Scaling B2B Founders

UPDATE: This event is now over capacity Thank you for the strong response, due to popular demand, we've increased the digital tickets to continue accepting RSVPs. Entry on the day will be first-arrive, first-in. How it will work Doors open at 1:00PM. The session begins at 1:30 PM. To secure a general admission spot, plan to arrive early. Once the room is full, additional guests are welcome to wait and we'll let people in as space opens up. Want a guaranteed spot? Upgrade to the VIP Experience. VIPs skip the line and get guaranteed entry, no waiting. Most B2B founders don't have a GTM motion. They have a collection of things that have worked so far. And signals are everywhere and most are ignoring them or don't know how to incorporate them into their GTM strategy. Whether you're a founder still carrying the revenue function, a first commercial hire building a motion from scratch, or a growing team with pipeline that isn't converting predictably... the gap between where your GTM is and where it needs to be is costing you. In an AI-saturated market, the old approaches aren't closing it. This session is about what actually works. Signal-based targeting, AI-augmented outbound, instrumented pipeline, and the GTM engineering layer that turns scattered activity into a system that scales. Laney Lui is the Founder of Zenful Sales. A multi-time President's Circle winner with $10M+ in closed revenue across 15+ years of enterprise B2B sales at Salesforce, CoStar Group, and OysterHR. She now builds the GTM infrastructure that founder-led B2B companies need to scale past the founder. What you'll walk away with: → A clear diagnosis of where your current GTM motion is breaking and why more activity won't fix it → How to read the signals your market is already sending, and build outbound around the buyers who are ready right now → What AI GTM engineering actually looks like in practice, and how to implement it without a full technical team → The infrastructure that makes revenue predictable and pipeline defensible → Direct feedback on your own GTM in a small, hands-on group setting How the session runs: A focused session followed by open Q&A and intimate small group time. Bring your current GTM challenges, your pipeline, or your outbound results. Get direct, honest feedback in the room. Not a panel. Not a fireside chat. A working session where you leave with something you can act on the same week. Who this is for: Founders, commercial hires, and GTM leaders at B2B tech companies, SaaS, AI-enabled software, platforms, and data and analytics businesses. Those who have traction and are ready to build a revenue system that doesn't depend on who they know or how hard they work. Presented by B2B Founder Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com.